“We’re seeing a sharp move toward live content.”īroadway Video Ventures, Ore Ventures, David Shen and former Wall Street Journal executives Gordon Crovitz, Craig Forman andĬopyright ©2022 Dow Jones & Company, Inc. “We particularly like to invest in media companies when there’s a turn in technology,” Mr. Mandel said of monetizing the app.Įric Hippeau, a partner at Lerer Hippeau Ventures, said his firm has a history of investing in new media companies, such as Huffington Post and BuzzFeed. “We want to be cautious, and I know Facebook wants to be cautious also,” Mr. The company has used sponsored content previously. Mandel said the company is still experimenting with monetization. WA thorne TX BERKS how ROSEAU yelp Mineral qpid first up multiple. Mandel said that has taught the company that the experience needs to be more gamified. The company also noticed there is a subset of chatbot users that engage with Poncho for up to 15 to 20 minutes at a clip. This led his team to simplify the onboarding process, where Poncho asks for location and what time people would like their weather alerts. Mandel said the startup has learned many lessons about what users want. Others complained that Poncho could only respond to a few simple commands, and that it became confused quickly.Īfter having the chatbot live for a few weeks, Mr. “We actually think having an attitude and having a point of view is going to be the key to success in the bot world,” Mr. The company employs a team of improv actors and comedians to help develop this personality. There were complaints on Twitter that the bot was “cheeky” and “passive aggressive.” The weathercat pestered some users with “Purrrdon me?” when it didn’t understand.īut Chief Executive Sam Mandel said that means the app truly has a personality, and inevitability that personality will rub some people the wrong way. The social-media company is betting its chatbot platform could provide a new platform for customer service, and it has joined with retailers and media companies including The Wall Street Journal.Īs Poncho rolled out on Facebook, not everyone was impressed by the cat in the yellow raincoat. New York-based Poncho was one of the chatbots that Facebook highlighted at its conference two weeks ago when it rolled out its chatbot capabilities to developers. “Calm down bots are not yet the new apps,” he said.
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